Applied Marketing Research Group (AMRG)

Building Brands Live is a major marketing conference coming to Bristol UWE on September 3, 2024. The event will be held at the Bristol Business School, UWE Bristol, Hosted by the Building Brands network in partnership with AMRG. It promises a full day of marketing insights, networking, and learning opportunities. The conference includes 12 workshops … Continue reading "Event: Building Brands marketing conference"

This is a repost from the Research Business and Innovation Blog with additional Comment from Professor Mario Vafeas head of AMRG. In late May, Dr Myriam Bellaouaied, presented at the Academy of Marketing Science 2024 Annual conference in Florida. Dr Bellaouaied, who is a Senior Lecturer in Marketing in the College of Business and Law, presented her … Continue reading "Dr Myriam Bellaouaied presents at Academy of Marketing Science 2024 Annual conference"

Author: Tom Bowden-Green Cars undoubtedly offer many benefits, but they also contribute to pollution and congestion within our cities.  Many national and local governments around the world are therefore trying to reduce car use where alternatives are available.  The long-term aim is the improvement of public health, through both increased exercise and better air quality. … Continue reading "Encouraging people to drive less"

By Peter Wise Businesses form online partnerships with other businesses every day. Those businesses may never physically meet and are spatially and temporally displaced. The objectives of the business, in participating in online forum social media communities (OFSMCs) and other social platforms, may be to source suppliers, distributors, expertise, personnel, etc. Much has been published … Continue reading "B2B Relationship Formation Online in Social Media Communities"

Professor Mario Vafeas discusses his recent, open access paper Boredom in the Creative Studio published in the Journal of Advertising For several years, I have been conducting research in the creative industries. Initially, this started as an investigation of factors influencing the quality of client-agency relationships. More recently, I have been exploring the ‘dark side’ … Continue reading "Boredom in the creative studio"

Dr Chen Chen’s recently completed PhD studies hyperreality at cultural attractions. While there has been a focus on the impact of digital productions and their benefits to the tourism industry, there has been very little research into what types of technologies can provide visitors with the most immersive experience. Dr Chen’s study addresses this issue … Continue reading "Visitor Experience and Perceptions of Hyperreality at Cultural Attractions"

This blog is written by Dr Dan Knox and Dr Ed Little Special-Interest Holidays in the Experience Economy We all need a break now and again, but why? And what do we do when we get one? We undertook a research project designed to understand the motivations for the consumption of special-interest tourism and events … Continue reading "Experiencing Events and Tourism Products and Services"

The latest blog post is written by Martin Williams, a member of UWE’s Applied Marketing Research Group. In 2012, I was the Sales & Marketing Director at the ecological attraction and charity the Eden Project. I wrote an email to my colleagues on the Leadership Team proposing we do some market research. My boss, co-founder … Continue reading "Is Marketing The Devil’s Art?"