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The
European MOSES project (Key Action ‘City of Tomorrow’) aims at developing and further
extending the concept of car sharing in Europe. Special
emphasis is put on the integration of car sharing in urban planning and development. MOSES is defining a set of technical and non
technical (e.g. financial, regulatory) incentives to foster the diffusion of
car sharing. Such incentives should be applicable to the geographical,
socio-economic and cultural conditions encountered in the different regions of Europe. A
substantial effort is put in the development of new technologies improving the
overall quality of car sharing services. User needs of existing and potential
car sharing users and the impact of car sharing on the quality of life are
being investigated. MOSES has set itself the ambitious target of achieving
12.000 car sharing users by the end of 2004.Demonstrations are going on in
Bremen, Genoa, Palermo, London, Stockholm, and Walloon Region (www.moses-europe.org).
In
particular, the city of Bremen is one of the fore runners of car sharing in Europe. Started in 1990, car sharing in Bremen has developed into a
modern, convenient and reliable service, which in conjunction with public
transport in some cases offers even more flexibility than the private car. In 2001 more than 2400 clients were using
the mobility service of the car-sharing operator Cambio.
More than 40 locations allow access to the cars at any time. Bremen is constantly developing
the technology, service quality and density of the network of car sharing
stations to provide even more reliable, flexible and immediate access to car
sharing services. Main new working areas at the moment are: booking via mobile
phone, open end booking and instant access, integration with public transport
and integration into urban development. A single card for public transport
(electronic ticketing), Car-Sharing (electronic touchless
access) and an electronic purse to pay for small items e.g. bread, newspapers
etc. has also been launched. The name of this versatile card is Bremen Carte
Plus, while the initiative is called in German: an egg-laying-wool-milk-sow.
Source:
www.moses-europe.org
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