Levi Roots – in conversation – 24 April 2024

Chef, musician and entrepreneur Levi Roots shared his captivating story as part of the spring 2024 Bristol Distinguished Address Series.

About Levi Roots

Levi Roots is a chef, musician and entrepreneur, who shot to fame in 2007 on Dragons’ Den, where he secured a £50,000 investment from Peter Jones and Richard Farleigh to launch Reggae Reggae sauce.

Since then Levi has gone from strength to strength, with over 50 different products on the brand. He has written cookbooks, appeared on TV shows and much more.

Levi spends most of his time these days attending schools, colleges and prisons sharing his positive outlook on life and trying to inspire our next generations. He is a regular attendee at Duke of Edinburgh Gold Award celebration events.

Levi is also an accomplished musician, having performed with James Brown and Maxi Priest, and was nominated for a Best Reggae Act MOBO Award. Most excitingly, Levi is having a feature film made about his life story!

Levi has strong links to Bristol, from selling Reggae Reggae Sauce at St Pauls carnival to becoming Chair of the Board.